METODOLOGY

To generate data and information:

Quantitative:

  • Personal surveys (CAPI).
  • Telephone surveys (CATI).
  • Online surveys (CAWI).
  • Postal surveys.
  • Hall test.
  • Home test.

Qualitative:

  • Group dynamics (Focus Groups).
  • Depth interviews.
  • Projective techniques.
  • Experimentation.
  • Observation.
  • Mystery Shopping.

For data analysis and reporting and applied products:

Quantitative:

  • Descriptive statistics: tables, graphs, measures of central tendency, dispersion and shape.
  • Exploratory analyzes
  • Inferential statistics: building confidence intervals, sample design and other
  • Correlation and crossed tables
  • Regression analysis in all its forms
  • Stated preference analysis with logistic regression application
  • Multivariate analysis: main components , factorial , discriminant , cluster and others.
  • Analysis of structural equations
  • Multilevel analysis
  • Time series analysis
  • Survival analysis
  • Others

Qualitative:

  • Contextual analysis
  • Delphi
  • Crisp September Qualitative Comparative Analysis
  • Fuzzy set Qualitative Comparative Analysis
  • Others